成都泛悦城市广场商业综合体(四周建筑成都武侯大悦城局部商业空间提升)

设计一个捕捉需求,创造需求的空间。

Space was designed by needs that we found and captured.

在目下我们认为商业的发展是城市更新的核心动力。成都武侯大悦城作为城市区域核心商业综合体,整体业态的调整和发展是城市功能更新的重要部分。我们希望借助于商业的空间的改造设计参与进城市更新当中。通过空间去认知人的行为,为人做服务,使空间作为人和运营内容的核心链接媒介。

At present, we believe that commercial development is the core driving force of urban renewal. As the core commercial complex in the urban area, the adjustment and development of the overall business form is an important part of urban function renewal. We hope to participate in urban renewal through the transformation design of commercial space. we could recognize people’s behavior, serve people through space, and make it the core linking medium between people and their operating contents.

成都泛悦城市广场商业综合体(四周建筑成都武侯大悦城局部商业空间提升)(1)

成都泛悦城市广场商业综合体(四周建筑成都武侯大悦城局部商业空间提升)(2)

成都泛悦城市广场商业综合体(四周建筑成都武侯大悦城局部商业空间提升)(3)

改造前

捕捉需求的设计:女性私享空间—无界树林

Design to capture requirements: Private space for women(unbounded forest)

成都泛悦城市广场商业综合体(四周建筑成都武侯大悦城局部商业空间提升)(4)

我们从两个商业空间中卫生间的典型问题出发:一是女性对环境敏感度高,女性卫生间面积不足,导致非主动滞留时间长。二是卫生间空间封闭,位置边缘,空间消极。

We start with the typical problem of toilets in two commercial Spaces: first, women are highly sensitive to the environment and lack bathroom area, which leads to long involuntary retention time. The second is the toilet space is closed at the edge , and the space is negative.

成都泛悦城市广场商业综合体(四周建筑成都武侯大悦城局部商业空间提升)(5)

成都泛悦城市广场商业综合体(四周建筑成都武侯大悦城局部商业空间提升)(6)

很庆幸我们的甲方同时也是中国最优秀的商业运营方之一,通过反复讨论,我们确认了核心女性用户的体验最大化原则,将原有男女对半的空间分布格局,调整为全部是女性私享空间。并进一步通过公共界面的引导,主动构建无界的空间状态,就像树林给人的空间体验,有隐私感但是亲切,开放。

We are glad that the Employee is also one of the best business operators in China, After much discussion, we identified the principle of maximizing the experience of our core female users, the original 50/50 spatial distribution pattern of men and women was adjusted to be exclusively women’s private space. And further through the guidance of public interface, take the initiative to build an unbounded space state, just like the space experience of the forest, which has a sense of privacy but is friendly and open.

成都泛悦城市广场商业综合体(四周建筑成都武侯大悦城局部商业空间提升)(7)

成都泛悦城市广场商业综合体(四周建筑成都武侯大悦城局部商业空间提升)(8)

成都泛悦城市广场商业综合体(四周建筑成都武侯大悦城局部商业空间提升)(9)

成都泛悦城市广场商业综合体(四周建筑成都武侯大悦城局部商业空间提升)(10)

女性空间通过曲线的家具,装饰,墙体,流动的串联起各种功能,延伸和融合了更丰富的行为。使简单的如厕行为成为一整套等候,休憩,试衣,化妆,进而再购买的系列行为,扩大了空间和功能的外延。我们希望这个空间成为眼花缭乱商场中驻足休憩的场所,同时也是商业的一部分,从而通过“无界树林”这个空间理念捕捉使用者和经营者两者的行为,成为一个积极的场所。从日后的用户评价来说,也确实实现了这个初衷。

The women’s space connects various functions through curved furniture, decorations, walls, and flowing, extending and integrating a richer range of behaviors. The simple act of going to the toilet becomes a whole series of actions of waiting, resting, trying on clothes, making up, and then buying, which could expand the extension of space and function. We would like this space to be a place to stop and rest in the dazzling shopping mall, but also a part of the business. In this way, the behavior of both users and operators can be captured through the spatial concept of “unbounded forest”, which has indeed realized this original intention from the user evaluation in the future.

成都泛悦城市广场商业综合体(四周建筑成都武侯大悦城局部商业空间提升)(11)

成都泛悦城市广场商业综合体(四周建筑成都武侯大悦城局部商业空间提升)(12)

创造需求的设计:亲子空间-相望相伴的乐园

Design to create demand: The space for parents and children (mutually accompanying park)

成都泛悦城市广场商业综合体(四周建筑成都武侯大悦城局部商业空间提升)(13)

亲子空间是各大商业空间的着力点。我们认为亲子空间主要是要处理两个使用人群的需求,一是让家长的陪护更高效,而不是更耗能;二是让孩子的玩耍变得更安全,耗能,而不是更高效。而对于让孩子更安全的耗能,是需要创造新的需求刺激点。

That is the focus of the major commercial space for parents and children, we believe that the parent-child space is mainly to deal with the needs of two users. One is to make the parents’ escort more efficient, rather than more energy-consuming; the second is to make children’s play safer and more energy-intensive, not more efficient. And for energy consumption to be safer for children, there needs to be a new stimulus of demand.

成都泛悦城市广场商业综合体(四周建筑成都武侯大悦城局部商业空间提升)(14)

成都泛悦城市广场商业综合体(四周建筑成都武侯大悦城局部商业空间提升)(15)

80后小时候看的动画片《魔方大厦》,里面是孩子对于世界真实或魔幻的反馈。我们以像素为主题,代表着可定义、可变、未知,这是成人世界和孩子之间相互的感知。但像素不是装饰,而是为空间的载体,为孩子们提供富有探索性的游乐场,为家长提供舒适的照看空间。孩子可以在专属的领域里尽情穿梭、跳跃和探索,有自己的领域感与独立性,父母就可以更舒适轻松地照顾孩子。

The cartoon “MoFangDaSha” that the post-80s watched as a child, that has the child’s feedback on the reality or the magic of the world. We take pixels as the theme, representing the definable, variable, unknown, which is the mutual perception between the world of adult and child. But pixel is not decoration, but for the carrier of space, for children to explore the playground, for parents to provide comfortable care space.

成都泛悦城市广场商业综合体(四周建筑成都武侯大悦城局部商业空间提升)(16)

成都泛悦城市广场商业综合体(四周建筑成都武侯大悦城局部商业空间提升)(17)

成都泛悦城市广场商业综合体(四周建筑成都武侯大悦城局部商业空间提升)(18)

普遍的商场的亲子空间仅提供了母婴室,但其实亲子家庭的类型是多样的,需要多种公共服务空间及设施。所以我们在亲子空间集合了安全的儿童游戏空间,舒适且便于照度孩子的家长休息空间,独立的儿童卫生间和家庭卫生间,功能及设备齐全的母婴室,以期满足亲子家庭的需求。

The common parent-child space in shopping malls only provides a mother and baby room, but in fact, the types of parent-child families are diverse and require a variety of public service Spaces and facilities, to meet the needs of parent-child families, we have set up safe children’s play space, comfortable and easy to light up the children’s parents’ rest space, independent children’s toilet and family toilet, fully functional and equipped mother and baby room.

成都泛悦城市广场商业综合体(四周建筑成都武侯大悦城局部商业空间提升)(19)

成都泛悦城市广场商业综合体(四周建筑成都武侯大悦城局部商业空间提升)(20)

成都泛悦城市广场商业综合体(四周建筑成都武侯大悦城局部商业空间提升)(21)

成都泛悦城市广场商业综合体(四周建筑成都武侯大悦城局部商业空间提升)(22)

亲子空间开放仅几天就成为了商场的人气中心,顾客的参与度和行为超出了我们的设计想象,很多家长自己和进入魔方空间和小朋友玩耍,甚至还吸引了卖气球和棒棒糖、辅导班等商家在这里驻场,特别是乐高,主动在这个空间搭了互动台,吸引小朋友。我们特别开心,除了作品受到认可,最重要的更是,原来一个有趣多变,穿梭跳跃的奇幻世界,不光是小朋友,也一直是我们这些成年人所孜孜追求的啊!

After only a few days of opening, the parent-child space became the center of the mall’s popularity, and the customer participation and behavior exceeded our design imagination, many parents themselves and enter the Rubik’s Cube space to play with children, and even attracted the sale of balloons and lollipops, tutorial classes and other businesses here on-site, especially Lego, take the initiative to build an interactive platform in this space, to attract children. We are very happy, in addition to the recognition of the work, and most importantly, it is an interesting and varied, shuttle jumping fantasy world, it not only is the child but has been the pursuit of us these adults!

成都泛悦城市广场商业综合体(四周建筑成都武侯大悦城局部商业空间提升)(23)

女性私享空间布局

成都泛悦城市广场商业综合体(四周建筑成都武侯大悦城局部商业空间提升)(24)

亲子空间区布局

成都泛悦城市广场商业综合体(四周建筑成都武侯大悦城局部商业空间提升)(25)

女性私享空间平面图

成都泛悦城市广场商业综合体(四周建筑成都武侯大悦城局部商业空间提升)(26)

亲子空间平面图

项目信息——

项目名称:成都武侯大悦城局部商业空间提升

设计方:四周建筑

项目设计&完成年份:2019&2020

主创及设计团队:主创建筑师: 金显书&刘佳

设计团队:杜红玲、刘佳音、秦清珂、江若倩

项目地址:成都武侯大悦城

建筑面积:450㎡

摄影版权:摄影版权-四周建筑/摄影师-梁文耀

客户:中粮大悦城

装修主材:艺术涂料、超纤pu软包、印花铝板

事务所介绍:四周建筑(Atelier-SQ)是一个立足成都快速成长的设计力量,不仅关注传统建筑学内的视野,同时积极探索建筑的“四周”。 通过建筑、环境及城市更新方案,使用经典及数字化的语言,在不同尺度下营造活力生气的空间和生活。

主要擅长的领域:数字化设计、特殊形态项目落地。

主要项目类型:文化公共建筑,体验设施建筑,公共景观构筑,大地景观,互动装置。

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