c罗在足坛的历史地位排名（作为当今世界足坛第一人）

Cristiano Ronaldo is one of the richest athletes in the world.

C 罗是世界上最有钱的运动员之一

The Real Madrid soccer player is worth more than 450 million dollars.

皇家马德里的球员身价高达 4.5 亿美元

Here's a look at how Christiano Ronaldo built his multi-million dollar empire.

一起来看看 C 罗是如何建立起他的数亿美元帝国

Ronaldo sign with Manchester United the massive English Football Club at 18 years old.

罗纳多在 18 岁时就与曼联签约

Ronaldo took the soccer world by storm soon after that with 654 career goals on the books.

随即以 654 个生涯进球的达成席卷全球足球界

He became one of the most recognizable faces in all of the sports.

他成为了辨识度极高的球员

His work on the field is valued so much that his legs are insured for 144 million dollars.

因为在场上杰出的表现，他的双腿投保了 1.44 亿美元的保险

And as of June of 2018, the soccer star has already made an estimated 108 million dollars.

2018 年的六月，C 罗赚进约 1.08 亿美元

61 million came from his salary bonuses and winnings.

其中， 6100 万是他的薪水和奖金

And his endorsement deals brought in an additional 47 million dollars.

他的代言更为他赚进 4700 万美元

Ronaldo may not be the highest-paid player in soccer.

C 罗可能不是薪水最高的足球运动员

But what separates him from other soccer players is how he leverages his brand on social media.

不过和其他足球员不同的是，他在社交媒体上的影响力

Ronaldo is a prolific user of social media and has the biggest social media following of any athlete.

C 罗在各个社群网站上的粉丝远远超过其他的运动员

He outranked Messi and Neymar by tens of millions of followers across Facebook Instagram and Twitter.

他在脸书、Ins、推特上的粉丝比梅西和内马尔都多出了好几百万

According to the sponsorship analytics firm Hook It, Ronaldo has a total following of about 323.4 million followers across these platforms.

根据分析公司 Hook It 的调查，关注C 罗的粉丝总人数达 3 亿 2340 万人

He has about 142.2 million more followers than Messi.

整整比梅西多了 1 亿 4220 万人

And about 129.2 million more followers than Neymar.

IG 粉丝比内马尔多了 1 亿 2920 万人

On Instagram, he is the third largest following on the planet with 129 million followers.

他拥有 1.29 亿追踪人数，是全世界第三多

That's why his sponsors pay a hefty sum for just a single sponsored post on his social media pages.

这就是为什么他的赞助商愿意付出巨额，只为了在他的社交媒体页面贴一张赞助的照片

Ronaldo has more than 2.3 million social media interactions per post which generated 1.8 million dollars in value.

C 罗每则贴文都超过 230 万人互动，这代表着有 180 万美元的价值

for brands like Nike, for each of their sponsored posts

尤其针对像是 Nike 这类的品牌

That captured as a promoted post for Nike and then we put a dollar value on how much that post is for, based on how many people engage with it.

我们根据每则贴文的互动人数来决定这则贴文价值多少

So how many people like it, comment on it, share it on YouTube, and how many people views videos

所以有多少人按赞、留言、分享和观看影片就会决定价值

When all that makes close to $400,000 on each of his sponsored posts on Instagram in 2018.

2018 年，他在 IG 上每则赞助的贴文约赚进 40 万美元

Global brands also want to make him the face of their companies.

全球性的品牌也想要 C 罗为他代言

His endorsements range from watch companies to cable providers.

他的代言从手表到电信公司都有

He even backs an Egyptian steel company.

他甚是还替埃及的钢铁公司代言

Ronaldo has something that no other rival soccer player has－a lifetime contract with Nike.

罗纳多有其他足球员没有的－Nike 的终身合约

has worth an estimated 1 billion dollars.

价值约 10 亿美元

That deal was made back in 2016.

这份合约是在 2016 年所签的

And has the potential to go on for decades after he's retired from soccer.

这份合约在他退休后可能还会维持好几十年

Michael Jordan has a similar deal with Nike that has paid him every year since retiring back in 2003.

迈克尔乔丹也和 Nike 有类似的合约，从他 2003 年退役以后，Nike 会每年支付代言费给他

So what does Ronaldo like to spend his money on?

那C罗的钱都花到哪里呢？

He invests a lot of his money into his own businesses.

他投资很多钱在他自己的事业上

Ronaldo owns a luxury underwear line, footwear, blankets, a fragrance line, mobile apps and creative agency, restaurants and even hotels.

C罗拥有奢侈的内衣品牌、鞋子、毯子、香水品牌、手机App、创意公司、餐厅，甚至还有饭店

Back in 2015, Ronaldo invested 40 million dollars in Pestana hotel group.

在 2015 年，罗纳多投资佩斯塔纳饭店集团 4000 万美元

Ronaldo's lifestyles larger than life.

罗纳多的生活方式是一班人无法想像的

From expensive clothes to lavish residences.

从名贵的衣服到坐拥奢华的豪宅

He lives in the 7.1 million dollar villa in Spain and an 18.5 million dollar apartment in Trump Tower in New York City.

他在西班牙有栋价值 710 万美元的别墅，在纽约的川普大楼里有层 1850 万美元的公寓

The soccer star also owns a bunch of expensive cars.

这位球星还有很多台名贵的车

From Lamborghinis to Ferraris but most recently Ronaldo drives a custom Bugatti Chiron with his custom CR7 logo.

从兰博基尼到法拉利都有但最近他开了一台定制的，印有他专属的 CR7Logo 的布加迪威龙

That's worth about three million dollars.

这台车价值 300万美元

He even owns a private jet which costs an estimated 17 million dollars.

他还有一台私人专属飞机，要价 1700 万美元

That jet also has a CR7 logo branded on the side of it.

他的私人飞机也有印他 CR7 的专属 logo

Even though he just paid a 21.7 million dollar fine over tax fraud to avoid jail time in Spain.

即使最近他被罚了 2170 万美元的逃漏税，才能免除牢狱之灾

His soccer legacy and his money-making empire is set to continue beyond his retirement.

他的足球传奇和他的超赚钱王国会在他退役后依然继续~

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