外贸邮件该怎么写比较好（外贸人的专业基础系列2）

众所周知，销售的专业价值，资源价值都非常重要。今天我们来讨论一下如何提升专业价值，就是从基础的邮件表达开始，这个懂就是懂，不懂就是不懂。如果我们措词比较专业，灵活应变，不要过多重复使用一种句式，客户会对我们比较真实有人性的一个人，而不是电脑对面的一串数字。客户会比较信任专业的销售，没有对比就没有伤害。

专业价值

这些专业术语我们可以去了解并且有用的、使用频率很高的，一定要把它单独摘抄下来。但从整体也非常有必要去认真地看一下，并且保存好，起码我们要使用的时候知道从哪里找。这里我帮大家做一个汇总和融合，最后把自己的版本共创出来，做成自己的版本，不断的刻意读诵、刻意练习和使用， 就这么简单：

外贸邮件常用基础表达参考

目录

一、邮件开头表达问候

二、初次和客户联系说明发邮件的原因

三、回复客户表明已收到客户邮件

四、表达歉意

五、强调邮件中的附件及其它重要信息

六、向客户提出请求

七、请求客户确认信息

八、对于提醒表示感谢/提醒客户注意

九、征求意见或表达认可

十、约定会议/见面等

十一、礼貌的通知不好的消息

十二、期待客户回复/见面

十三、表达愿意提供帮助或者更多信息

十四、再次表达歉意

十五、表达期待

十六、邮件结尾表达祝福

一、邮件开头表达问候

01

Salutation——称呼

开头的称呼大多数人都不会太注意，然而细节有时可以决定成败。在西方国家，比如已婚女性和未婚女性所使用的表达就不一样，因此在给女性客户发邮件的时候请务必了解清楚。

用dear作为邮件的开头肯定是没有问题的，但是很多小伙伴却忘了在后面写上人名，电子邮件dear的后面一定要有“人”。因为翻译的原因，很多人都认为“dear”是一个关系很亲密的称呼，但是在外国人眼里这个词其实是很正式的，就像我们写信的时候写的“尊敬的”、“敬爱的”等等。

所以在写邮件的时候“dear”用在比较正式的场合，表示一种对他人的尊敬，后面可以加上名字或者姓氏。

如果是给不知道名字的人或者是在写一封普通的邮件，可以在开头选择“Greetings”、“Hi there”。但在写邮件的时候千万别再使用Dear Sir和Dear Madam，这种说法过于老套并且很正式，给人一种你不必用心查找对方的名字的感觉，有点冒犯。还有“To whom it may concern”也不要用。

我们通常用的表达如下：

1、Dear Mr./ Ms. Smith （具体某人）

如果对方的有这些让他自豪的头衔，也可以称呼客户的头衔。

2、Dear Prof.（教授）/Dr.（博士） 姓（头衔，职位）

3、有人说Hi 更好， 有人说Dear 更好，用中道的思维就是：不做选择题，可以一起结合使用，我通常会结合使用。 比如说: Hi, Dear (Mr.) XXX

Hi， Hello 代表打招呼。单纯使用未免太过于疏远，而销售又是要缔结关系，特别是比较亲密的关系。所以这个也没有什么问题。但是不要直接使用 Hi dear, 不加客户的名字就代表是个调戏、调情的意思。对于这个千万不要乱用，因为回头你也许会问我客户骚扰你怎么办？

02: 打招呼

▷ I hope you had a good weekend.

▷ I hope you had a great trip.

▷ Hope you had a nice break.

▷ I hope you are well.

▷ I hope all is well.

▷ Hope you're enjoying your holiday.

▷ I hope this email finds you well.

▷ I hope you enjoyed the event.

▷ I'm glad we had a chance to chat at the convention.

▷ It was great to see you on Thursday.

▷ It was a pleasure to meet you yesterday.

Wishing you have the most fine day there~

Wishing you have the most beautiful days (in this wonderful season) there~[玫瑰]

03：感谢

Starting——开篇

对大多数商务邮件的开篇而言，我们都可以通过提及与客户之前的接触来表示友好的问候。

首先可以提及下你跟客户的“交情”并做出感谢。比如感谢客户跟你在哪里见过面、吃过饭、拜访过公司、展会上聊天或者通过电话，谈论过什么内容等等。如果并没有的话，那么就感谢对方的来信。（甚至没有及时回复对方的时候也表示感谢让其等了很久）

通常我们会用这样的表达：

1. Thank you for your (kind) letter of January 15th.

感谢您在1月15日的来信。

2. It was a pleasure meeting you at the conference this month.

很高兴在本月的会议上认识您。

3. I do appreciate your patience in waiting for a response.

感谢您耐心等待我的回复。

4. Thank you for contacting us.

感谢您联系我们。

5. It was a pleasure meeting you in Shanghai last month.

上个月在上海见到您很高兴。

6. I enjoyed having lunch with you last week in NewYork.

上周在伦敦与您共进午餐很愉快。

7. With reference to our telephone conversation yesterday...

我们昨天的电话交谈关于......

8. In reply to your request...

回应您的要求......

9. I would just like to confirm the main points we discussed on Friday.

我想确认我们在周五讨论的要点。

在简单寒暄之后，我们就可以直接点明写信目的。此处请注意，在表达意图的时候也要尽可能的简洁明了。不然会让客户没有兴趣继续读下去。

二、初次和客户联系说明发邮件的原因

State the main point——点名主旨

这一部分作为邮件的重点，需要向客户表述你的主要诉求。比如你写邮件是为了请求客户帮忙、提供报价，询问客户问题、或者回应客户需求，提供证明材料等。通常我们会用到这样的表达：

1. We are writing to inform you that.../ to confirm.../ to request.../to enquire about...

我们写信是为了通知/确认/请求/询问……

2. I recently read/heard about...and would like to know...

我们最近听说......因此想要知道...…

3. I am contacting you for the following reason...

此次联系您主要是为了......

4. We'd like to invite you to a meeting on May 15th.

我们想要邀请您参加5月15日的会议。

需要注意的是，在做这部分表述的时候，我们通常可以使用以下短语：

Making a request 请求帮忙

1. We would appreciate it if you would …

如果您愿意......我们将不胜感激。

2. It would be helpful if you could send us ...

如果您可以给我们发送......将会很有帮助。

3. I would appreciate your immediate attention to this matter.

感谢您对此事的关注。

4. Could you possibly tell us / let us have ...

你能告诉我们......吗？

5. Please let me know what action you propose to take.

您能告诉我下一步计划是什么吗？

Offering help 提供帮助

1. Would you like us to ...?

您希望我们......吗？

2. We are quite willing to ...

我们相当乐意......

Giving good news 通知好的消息

1. We are pleased to announce that .../ to inform you that ... / to learn that ...

我们很开心（很高兴）的告知（宣布/通知/了解）.....

Giving bad news 通知不好的消息

1. I'm afraid it would not be possible to ...

我恐怕…...不能…...

2. After careful consideration we have decided (not) to ...

经过深思熟虑后，我们决定…...

3. Unfortunately we cannot / we are unable to ...

不幸的是，我们没法/不能…...

4. Please note that the goods we ordered on ( date ) have not yet arrived.

抱歉货没法如期抵达。

Complaining表达不满

1. I am writing to express my dissatisfaction with ...

我对......感到很不满意。

▷ I am writing to you about our last meeting / your presentation yesterday / our next event.

▷ I am writing to you with regards to / regarding / concerning / in connection with...

▷ I am writing to ask / enquire / let you know / confirm / check / invite you to / to update you on / ask for a favor...

▷ I am writing you to follow up on...

▷ I am contacting you to inform...

▷ I am reaching out because...

▷ This is just a Quick note to...

▷ This is just a quick reminder...

▷ I wanted to let you know that...

▷ Might I take a moment of your time to...(very formal)

▷ It's [Your Name] from [Your Company].

▷ This email is just to let you know that...

三、回复客户表明已收到客户邮件

▷ I just got your request for...

▷ I just read your email about...

▷ As we discussed, I would like to send you...

▷ Thank you for your email about...

▷ Thanks for your email this morning / yesterday / on Wednesday / last month...

▷ Thanks for your feedback on / your invitation / your suggestion

▷ Thanks for sending / asking about / attending

▷ Thanks for your quick reply.

▷ Thanks for getting back to me so quickly.

▷ Thank you for reaching out (to me).

四、表达歉意

▷ Sorry for my late reply.

▷ Sorry it took me so long to get back to you.

▷ I apologize for the late response.

▷ Sorry it's been so long since my last email.

▷ I was sorry to hear about...

▷ Please accept our apologies for any inconvenience caused.

五、强调邮件中的附件及其它重要信息

▷ I've attached...

▷ Please find [file] attached.

▷ I'm enclosing [file].

▷ Please see the information below for more details about...

▷ The parts in bold / in red / in blue are my comments / are the changes we made.

▷ Here's the document that you asked for.

▷ I've attached [file] for your review.

▷ I'm sending you [file] as a pdf file.

▷ The attached file contains...

▷ Could you please sign the attached form and send it back to us by [date]?

▷ Here's the [document] we discussed.

▷ [File] is attached.

▷ Please take a look at the attached file.

▷ Take a look at the [file] I've attached to this email.

▷ I've attached [file].

▷ More information is available at www.website.com.

▷ Please note that...

六、向客户提出请求

▷ Could you please...?

▷ Could you possibly tell me...?

▷ Can you please fill out this form?

▷ I'd really appreciate it if you could...

▷ I'd be very grateful if you could...

▷ It would be very helpful if you could send us / me...

▷ I was wondering if you could / if you would be able to...

▷ If possible, I’d like to know (more) about...

▷ Please find my two main questions below.

七、请求客户确认信息

▷ I didn't / don't fully understand [something]. Could you please explain that again?

▷ I didn't quite get your point about [something]. Could you be more specific?

▷ Could you repeat what you said about...?

▷ Could you give us some more details on...?

▷ If you could please shed some light on this topic,I would really appreciate it.

▷ Could you please clarify [something]?

▷ Could you please clarify when you would like us to finish this?

▷ When exactly are you expecting to have this feature?

▷ Here are the details on...

▷ Could you please clarify what you would like us to do about...?

▷ If I understood you correctly, you would like me to...

▷ What exactly do you mean by [something]?

▷ Could you explain what you mean by [something]?

▷ In other words, would you like us to...

八、对于提醒表示感谢/提醒客户注意

▷ Thank you for letting me know.

▷ Thank you for the heads up.

▷ Thank you for the notice.

▷ Please note...

▷ Quick reminder...

▷ Just a quick / friendly reminder that...

▷ Thank you for sharing.

▷ I'd like to inform you that...

▷ Just a quick heads up -

▷ Thanks for keeping me in the loop.

▷ Please keep me informed / posted / in the loop.

九、征求意见或表达认可

▷ Please let me know if this is OK with you.

▷ What are your thoughts (on this)?

▷ What do you think？

▷ Please let me know what you think.

▷ We just need the thumbs up / the green light. (=we're waiting for approval)

▷ You (totally) have the green light!

▷ He approved of it, so you can go ahead with the project.

十、约定会议/见面等

▷ I’d like to schedule a meeting on [day] if you are available / free then.

▷ I am available on [day], if that's convenient for you.

▷ Would you be available on [day]? If so, I'll send you an invite shortly.

▷ Can you make it on [day]? If so, I'll book accordingly.

▷ I'm afraid I can't make it on [day]. How about..?

▷ (Due to..) I'm afraid we need to reschedule / delay / postpone / put back / cancel / call off / move / rearrange our meeting.

▷ We are sorry to inform you that the meeting scheduled for [day] will have to be rescheduled.

十一、礼貌的通知不好的消息

▷ Unfortunately, ...

▷ Unfortunately, we cannot / we are unable to...

▷ I'm afraid it will not be possible to...

▷ Unfortunately, I have to tell you that...

▷ I'm afraid that we can't...

▷ We regret to inform you that...

▷ I regret to inform you that (due to...)...

▷ After careful consideration we have decided (not) to...

▷ Due to [reason], it won't be possible to...

▷ It's against company policy to...

▷ I tried my best, but...

▷ Despite my best efforts, ...

▷ I can't see how...

▷ I'm sorry but it's out of my hands.

▷ I'm afraid I won't be able to...

▷ I’m sorry to tell you that...

十二、期待客户回复/见面

▷ Looking forward to hearing from you soon.

▷ I look forward to hearing from you soon.

▷ Please let me know if this works / if you are available / if that sounds good / if you can / if you can help / if you need to reschedule...

▷ I look forward to seeing / meeting you.

▷ See you on Thursday / next week.

▷ Thank you in advance.

▷ Thank you for everything.

▷ Any feedback you can give me on this would be greatly / highly / much appreciated.

▷ If you could have it ready by tomorrow / the end of next week, I would really appreciate it.

▷ I would appreciate your help in this matter.

十三、表达愿意提供帮助或者更多信息

▷ If we can be of any further assistance, please let us know.

▷ Let me know if you need any help.

▷ For further details...

▷ If you have any (more) questions (about)...

▷ In the meantime, if you need any more information,

▷ If you need more information / more info / further information,

▷ I know that's a lot to take in, so let me know if anything I've said doesn't make sense.

▷ ...please do not hesitate to contact me.

▷ ...please feel free to contact me / to get in touch.

▷ ...please let me know.

▷ ...drop me an email / drop me a line.

▷ I hope you find this helpful.

▷ I hope it's clearer now.

▷ I hope that answers all your questions.

十四、再次表达歉意

▷ Thank you for your understanding / for your patience.

▷ Thanks again for your understanding / for your patience.

▷ Once again, please accept our apologies for any inconvenience caused / for the inconvenience caused / for the delay / for the misunderstanding.

▷ I hope this is okay with you.

▷ I really hope we can find a solution soon.

▷ I hope you can understand.

▷ Sorry I couldn't be of more help.

十五、表达期待

▷ Please accept our thanks for the trouble you have taken.

▷ We tender you our sincere thanks for your generous treatment of us in this affair.

▷ We should be grateful for your trial order.

▷ We should be grateful for your furnishing us details of your requirements.

▷ We are greatly obliged for your bulk order just received.

▷ If there is anything we can do to help you, we shall be more than pleased to do so.

▷ We will spare no efforts in endeavoring to be of service to you.

▷ Looking forward to your reply.

十六、邮件结尾表达感恩和祝福

Closing——结束语

最后一段通常我们会客气的寒暄一下，写上对客户的期待（期待对方的回复/给出意见反馈等）。通常我们会用这样的表达：

1. Please accept our thanks for the trouble you have taken. 

有劳贵方，不胜感激。 

2. We tender you our sincere thanks for your generous treatment of us in this affair. 

对您在此事中的慷慨之举，我们深表感谢。 

3. We should be grateful for your trial order. 

如您试订货，我们将不胜感激。 

4.We should be grateful for your furnishing us details of your requirements. 

如果能收到您的具体需求，我们会非常开心。 

5. We are greatly obliged for your bulk order just received. 

收到贵方大宗订货，我们不胜感激。 

6. If there is anything we can do to help you, we shall be more than pleased to do so. 

贵公司若有所需求，我公司定尽力效劳。 

7. We will spare no efforts in endeavoring to be of service to you. 

我们将不遗余力的为您效劳。 

8. Looking forward to your reply. 

期待您的回信。

Ending——问候

邮件的最后我们通常会落上对客户诚挚的问候，可用的表达很多。比如：

Yours sincerely / Yours truly / Sincerely /

Thank you / Best wishes / Warm regards /

All the best / Best of luck

All the best to you and yours.

All the blessings to you and yours.

with heart~[心]

▷ Best regards,

▷ All the best,

▷ Best wishes,

▷ Cheers,

▷ Have a great weekend!

▷ I hope you can understand.

▷ Have a wonderful day!

往期热文：

外贸销售强场景：客户已经有供应商，如何跟进？（深度解析）

中道思维之：外贸如何高情商催单？(销售必备，实战解析)

外贸销售强场景之“砍价”谈判应对：如何进行策略性降价？

销售高情商必备基础：《客户微表情 微动作》

中道智慧解构话术之：外交部发言人 - 华春莹哀悼“安倍”

“高情商”练习工作坊一

深度解析：《人情世故法》—销售PK，如何求助客户，促成订单？

俄乌危机，外贸人如何站队？

揭秘外贸销售的差距：人比人，气死人！（精进五步曲，深度解析）

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