职场个人品牌解决方案（如何建立自己的职场品牌）

1.什么是个人品牌waht is your personal professional brand，下面我们就来聊聊关于职场个人品牌解决方案?接下来我们就一起去了解一下吧!

职场个人品牌解决方案

1.什么是个人品牌

waht is your personal professional brand

提起品牌，大家很熟悉，比如某个知名的产品，某个知名的公司。不同的人对品牌有不同的理解，笔者认为品牌在某种程度上就是大家公认的具有某种区别于其他产品的特性的产品标签。个人品牌是个人在职场中或者社交中长期体现出来的有别于其他人的外在形象，行为习惯和内在涵养。因此个人品牌也可以理解为在他人眼中给你贴的一个有别于他人的标签。

When it comes to brand, we are very familiar with it, such as a well-known product, a well-known company. Different people have different understandings of brands. The author believes that brands are generally recognized as product labels with some characteristics different from other products to some extent. Personal professional brand refers to the external image, behavior habits and inner cultivation that are different from others in the work field or in social contact. Therefore, personal professional brand can also be understood as a label that differentiates you from others.

2.个人品牌的内涵

The connotation of personal professional brand

个人品牌是多个要素的集合，但笔者认为个人品牌主要从三个维度来衡量即：外在个人形象，行为习惯，内在思想。当我们接触一个人时，最先留下初步印象的是一个人的外在形象，包括着装，仪态仪容等。一个着装正式不苟言笑的商务人员多数是来自政企部门，而着装休闲随意且表情自然流露的多数是来自休闲运动行业，不同的着装和仪态我们会有不同的判断。

Personal professional brand is a collection group of multiple elements, but the author believes that personal professional brand is mainly measured from three dimensions: external personal iamge, behavior habits,and internal thoughts. When we come into contact with a person, the first thing that leaves a preliminary impression is a person's external image, including dress, appearance and face. A business person who is dressed formally and unsmiling is mostly from the government and enterprise departments, while those who are dressed casually and have a natural expression are mostly from the leisure sports industry. We will have different judgments on different clothes and manners.

同时，个人品牌也体现在我们日常的行为习惯，比如社交中的为人处世，职场中的工作技能和风格等等。比如在生活中我们会说某人圆滑，在工作中某靠谱等等，都是直接间接的折射出他人对个人的一个品牌认可和定位。

At the same time, personal professional brand is also reflected in our daily behavior habits, such as social behavior, work skills and style in the workplace and so on. For example, in life, we may say that someone is tactful or reliable at work, which directly and indirectly reflect others' recognition and positioning of a personal professional brand.

除了上述外在形象和行为习惯之外，思想也是构成个人品牌一个重要因素。例如我们常说一个人的三观以及认知，从某种程度上就反应了一个人的思想，思想直接指导日常行为。能独立思考，有自己主见，有自己独立认知的人，就能站在一定高度去批判的看待问题，从而能更理性地做出判断和决策。

In addition to the appearance and behavior habits mentioned above, thought is also an important factor of personal professional brand. For example, we often say that a person's three value views and cognition, to some extent, reflect a person's thoughts, while thoughts directly guide a person's daily behavior.People who can think independently, have their own opinions and independent cognition can treat problems critically from a certain height and make judgments and decisions more rationally.

3.建立个人品牌的好处

Benefits of building personal professional brand

品牌对于企业的好处大家很好懂。比如企业的品牌好，业务就好做，产品就受欢迎，公司招人也很容易，反之则不然。个人品牌也是如此，当一个人在行业内有好的职业名声，有好的个人品牌，做啥都水到渠成。比如去做业务，虽然是同样的产品和方案，别人会因为信任你的人而优先和你合作；去谈项目，别人会因为信任你人而加速推进；遇到问题去刷个脸就能迎刃而解；有了好的个人品牌，很多机会也会水到渠成，比如：工作机会，商业机会等等。最近四川的李子柒很火，她的淘宝店很多看似普通的产品却一直很畅销，难道这些粉丝是真的是为需求而买单吗？不是，他们中很多只是为李子柒的个人品牌而买单。所以可见个人品牌的重要性。因此建立好个人品牌的优势可以体现在：

The benefits of brands for businesses company are well understood. For example, if the brand of the enterprise is good, the business will be easier to do, the product will be popular, the company is also easy to hire people, otherwise it is not. The same is true of personal professional branding, when a person has a good professional reputation in the industry, with a good personal professional brand, everything comes naturally.For example, to do business, even though it is the same product and solution, others will give priority to cooperate with you because they trust you.when Negotiate projects,and people will accelerate cooperation because they trust you. When Encounter a problem,it can be easily solved by introducing who you are; if you have good personal professional brand, many opportunities will follow you,such as: jobs, business opportunities, etc. The girl called Li ziqi who is from sichuan province is very popular recently, the products of her taobao shop seems very popular, are these fans really paying for the products demand? No, many of them are just paying for li ziqi's personal brand. So we can see the importance of personal professional brand. Therefore, the advantages of establishing a good personal professional brand can be reflected in:

l 加速信任传递

Speed up the trust transfer

l 拥有话语权

Have the right to make decision

l 影响他人的认知和决策

Influence other people's perceptions and decisions

l 可以成为行业权威

You can be an authority

4.建立个人品牌的几个步骤

The Steps of building personal professional brand

建立自己的个人品牌，其实就是要解决自己要成为一个什么样的人问题，以及在他人或者职场中别人怎么评价看待自身的问题。“我”过去和现在是一个什么样的人，“我”要成为一个什么样的人，“我”应该采取哪些措施和方法让现在的“我”向我期待的那种“个人品牌”形象转化，最终将这一品牌形象固化并能在他人心目中形成一种认知和共识？因此要建立个人的品牌，笔者认为应从以下几个维度着手。

Building your own personal professional brand is all about figuring out who you want to be and how others perceive you, either in the workplace or elsewhere. What kind of person was and is "I" and what kind of person should "I" become? What measures and methods should "I" take to transform the current "I" into the "personal professional brand" image I expect, so as to solidify the brand image and form a kind of cognition and consensus in the minds of others? Therefore, to establish a personal professional brand,the author believes that we should start from the following several dimensions.

1）过往经验优势分析

Analysis on past experience and strengths

要解决别人怎么看我的问题，我们要清醒的认识自己，客观分析自己的优势劣势，只有知道我是谁之后才可能成为我希望成为的“谁”，因此全面客观的自我认知分析就十分重要。

To solve the problem of how others view me, we should have a clear understanding of ourselves and objectively analyze our strengths and weaknesses. Only by knowing who I am can I become who I want to be. Therefore,a comprehensive and objective self-cognition analysis is very important.

l 自我认知必须客观的：从过往经历中客观认清自己的优势和劣势

Self-cognition must be objective: an objective recognition of your strengths and weaknesses from past experiences

l 自我认知必须是全面的：要综合全方位认识自己，认识自己的过去和现在，规划自己的未来

Self-cognition must be comprehensive: a comprehensive understanding of yourself, your past and present, and planning for your future

2）个人品牌定位

Positioning your personal professional brand

所谓的个人品牌定位就是自己想要成为一个什么样的人，希望他人给自己贴一个什么样的标签，一旦确定，这个抽象的品牌画像应该是固定的。在做个人品牌定位前，除了要对自己过往有清晰的认知，对未来有一个清晰的规划；还要做到

The so-called personal professional brand positioning is what kind of person they want to become, and what kind of label they want others to put on them. Once determined, this abstract brand portrait should be fixed. Before doing personal professional brand positioning, in addition to a clear understanding of their past and a clear plan for the future; one must do as follows:

l 定位必须是自己擅长的

Personal professional brand Positioning must be your own specialty

l 定位必须是积极的

Personal professional brand Positioning must be positive

l 定位必须是自己拥有的

Personal professional brand positioning must be what you have

l 定位必须是行业聚焦的

Personal professional brand positioning must be focused

l 定位必须能给他人解决问题的

Personal professional brand positioning can help others

3）个人品牌落地

The implementation of personal professional brand

所谓的个人品牌落地是向他人传递的个人品牌形象的一些具体方式方法。比如在职场中你想成为一名职业经理人，那么你是否在日常工作中展现出了管理能力以及敬业能力以及其他能够证明你职业操守的相关事件就是树立你自己品牌的一种途径。在这个过程中我们的一举一动通过第三人或者他人有一个共性的认识并被赋予标签，如果这种标签和我们初始对自己的品牌定位是吻合的，那这种个人品牌建立和落地是成功的，否则就是失败的。因此个人品牌的落地和建立过程其实就是个人在社交和职场中为人处世的原则，价值观，职业操守，工作能力的综合体现和被他人认可并形成一种较为广泛共识的过程。

The so-called personal professional brand implementation is to convey the personal brand image of some specific ways and means to others. For example, if you want to be a professional manager in the workplace, then whether you show management ability and professionalism in your daily work and other related events that can prove your professional integrity is a way to build your professional brand. In this process, our every movement has a common understanding of a third party or others and is given a label. If the label is consistent with our initial personal professional brand positioning, the establishment and implementation of this personal brand will be successful, otherwise it will be a failure. Therefore, the landing and establishment process of personal professional brand is actually the comprehensive embodiment of personal principles, values, professional ethics and working ability in social and workplace, and the process of being recognized by others and forming a broad consensus.

4）个人品牌传播

Personal professional brand communication

中国的传统文化讲究中庸之道，谦虚低调，酒香不怕巷子深，但要树立自己的个人品牌，还是需要适当进行个人品牌传播，在传播过程中，有以下因素需要考虑：

Chinese traditional culture stresses the middle way, modest and low-key, and also most think good wine needs no bush.However,in order to establish one's own personal professional brand, it is still necessary to carry out appropriate personal brand communication. In the communication process, the following factors need to be considered:

l 案例故事化

Case story-telling

在个人品牌传播中，我们要将曾经的过往成功经历善于以故事的形式展现出来，能让受众印象深刻，感受直观形象。

In personal professional brand communication, we should be good at presenting past successful experiences in the form of stories, so as to impress the audience and make them feel intuitive.

l 传播平台

Communication platform

个人品牌传播平台其实就是指社交平台和职场平台，我们常见的社交职场类平台比如有：微信，QQ，微博，微信公众号，linkedin,facebook,Youtube,个人网站等。条件允许也可以有有新闻媒体等。

Personal professional brand communication platform is actually a social platform and professional platform, our common social platform and workplace platform are: WeChat, QQ, weibo, WeChat public, linkedin, facebook, Youtube, personal website and so on. If conditions permit, you can also have some news medias, etc.

l 传播形式

Communication format

个人品牌的传播形式主要有：文字输出（如输出短文），图片输出，视频输出，语音输出（线上分享），线下论坛分享会议输出，行业会议等，也可以是以上几种形式的组合输出。

The communication forms of personal professional brand mainly include: text output (such as output short articles), picture output, video output, voice output (online sharing), offline forum sharing meeting output, industry conference, etc., and can also be a combination of the above forms of output.

l 传播中注意的问题

Problems in communication

上文提到个人品牌传播平台和输出形式较多，但要注意输出类容和形式的统一，最终的目的是围绕个人品牌这一主线展开。

As mentioned above, there are many communication platforms and output forms for personal professional brand communication. However, we should pay attention to the unity of output content and form. The ultimate goal is to focus on the main line of personal professional brand.

5）个人品牌商业化

Commercialization of personal professional brand

当在自己的行业建立起一定的知名度以及行业影响力，就可以借助个人品牌的知名度去进行商业化运作以及商业包装从而实现商业盈利。

When a certain degree of popularity and industry influence is established in the industry, commercial operation can be carried out with the help of personal professional brand popularity to achieve commercial profits.

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