品牌几何图案设计案例分析（度合一衡百玛家居）

由方入圆，

From the square

破矩成圜。

to the circle

反常合道，

Abnormal but reasonable,

无理而妙。

unreasonable and wonderful

项目位于中国成都富森美南门2号馆，这里汇集了众多品牌,也形成了独有的沉浸式购物体验中心，本案项目位于商场三楼的扶梯左侧，面向中庭的通道型位置，但在实际的游览动线上容易被消费者错过。如何改变这一问题是设计亟待解决的。

The project is located in Hall 2, Fusen Mall, Chengdu, China, which gathers many brands and also forms a unique immersive shopping experience center. The project is on the left side of the escalator on the third floor of the mall, facing the atrium, but it is easy to be missed by consumers in the actual sight . How to solve this problem is an urgent problem for design.

品牌故事

Brand Store

━

意大利巨人，隶属C＆L(ciambella legnami)公司，始建于1881年，拥有生产独体实木地板71年历史，是全球最早做地热的原木地板品牌。

Giant(ITALY) The brand is Subordinate to C&L(Ciambella Legnami) company, founded in 1881, has 71 years of production of wood floor, is the world's earliest geothermal raw wood flooring brand.

奥地利威兹帕克，成立于1831年，位于奥地利Weiz城内，有超过180年对木材的处理制作经验，对研发的重视和持续的探索，一直以高水准在行业保持着较高地位。

WEIZER Weizpark(AUSTRIA) Founded in 1831, is located in Weiz, Austria, has more than 180 years of experience in wood processing and production, the emphasis on research and development and continuous exploration, has been a high level in the industry to maintain a high position.

如何将两个顶级品牌融入有限的空间，既能够充分展示产品优势，又要符合消费逻辑，让其成为一个消费目的地，从而达到沉浸体验的效果，这是设计上要解决的第二个难题。

How to integrate the two top brands into the limited space, which can show the advantages of the product, and conform to the consumption logic, so as to make it a consumption destination, to achieve the effect of immersion experience, is the second problem to be solved in the design.

“方”与“圆”的复合探索

Compound Exploration of "Square" and "Circle"

空间结构

The Spatial Structure

━

在空间的构成上，我们赋予两个品牌不同的形态，并探索他们之间的关系，以期呈现两者的差异并统一于一体。

In terms of the composition of space, we give the two brands different forms and explore the relationship between them in order to present the differences and unify them.

“方”

“Square”

━

方在形态上由直线构成，规矩方正，寓意规范、正直。

Square is composed of straight lines in form, square rules, meaning standard, integrity.

“圆”

"Circle"

━

圆在形态上温润柔和，寓意和谐。

The circle is warm and soft in form, implying harmony.

“由方入圆，破矩成圜”

From The Square To The Circle

━

古代艺术家们崇尚“圆”之美，但并非独立欣赏，而是以“方”入圆，因“圆”识方，需要形态之间的彼此衬托，方得艺术技巧之大美。方是具象的，是可以被感知识别的，而圆是超越于方的，是意识层面的代表，方与圆之间的辩证关系，是一种由具象进入抽象的运动过程。

Although ancient artists praised "circle", they did not advocate it in isolation. They believed that to enter a circle with "square", because we appreciated the square from circle, it is the great beauty of artistic skills. Square is concrete and can be felt and touched, while circle is beyond square. The dialectical relationship between square and circle is a movement process from concreteness to abstraction.

外方内圆虽与常理相反，但无理而妙，构建了一个对立的视角，立意将熟悉的事物陌生化呈现。

Although the outer square and the inner circle are contrary to the common sense, they are unreasonable and wonderful. They construct an opposite perspective and intend to present the familiar things defamiliarization.

木曰曲直

Two Forms Of Tree，Curved and Straight

━

树木有两种形态，曲与直，曲对应圆，而直对应方，通过两组对应关系实现形态与肌理的结合。立足产品以“木”为本，辅以其他材质，在细节上投射出原木本质：来与自然，记录年轮，蕴蓄时光。

There are two forms of tree, curved and straight, curved corresponds to circle, while straight corresponds to square. The combination of form and texture is realized through the corresponding relationship between the two groups. Based on "wood" , supplemented by other materials, in detail projected the nature: From nature, recording time.

设计反思

Desin Reflection

━

作为一名设计者，任何一个切入点都可以展开来创造空间。而切入点和过程的不同都会导致最后呈现结果的差异。若在功能价值的基础之上，跳出窠臼，从一个新的角度重新诠释事物，从而实现诗歌般的感染力。

As a designer, any entry point can be expanded to create space. Differences in pointcuts and processes can lead to differences in the final results. If on the basis of functional value,not follow the beaten track, reinterpret things from a new Angle, so as to achieve poetic appeal.

项目信息

Information

━

项目名称：百玛家居概念展厅

Project Name：BAIMA Concept Exhibition Hall

项目地址：四川·成都富森美家居

Project Address：Chengdu, China

项目面积：120m²

Project Area：120 m squared

设计单位：度合一衡

Design Team：DHB

主案设计：孙康、轶菡

The Main Designer：Mark Sun, Yihan

参与设计：彭婷婷、刘伟

Participate in Design：Ting-ting peng, Wei Liu

施工单位：岁悦装饰工程有限公司

Construction Unit：Suiyue Decoration Engineering Co. LTD

设计时间：2021.09

Design Date：Sep. 2021

完成时间：2021.12

Completion Time：Nov. 2021

开业时间：2022.01

Opening Time：Jan. 2022

项目摄影：404NF STUDIO

Photography：404NF STUDIO

,