企业与品牌形象设计案例（企业品牌形象设计）

项目：创亿俱乐部

地点：云南昆明

时间：2017

设计：杨治军

创意说明：

创亿俱乐部企业宗旨：我们创造亿万家庭的健康和财富梦想，我们提倡快乐的生活方式，健康的生活理念。

“创亿”是一种目标一种追求更是一种生活方式。结合俱乐部的宗旨，我们通过将创和亿的两个开头字母“C”、“Y”通过和谐、舒张的比列交织在一起,形成与“开启符号”十分接近的符号化图案，象征着新生活方式和生活理念的开启。

同时，从品牌名称的字面意义我们就能很强烈的感受到这家企业的行动力和目标感，“创”就是行动，“亿”则是目标。创亿人每天都带着强烈的行动力和目标感开启每一天新的篇章，向着亿万家庭的健康目标不懈努力奋斗。

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Project: chuangyi club

Location: kunming, yunnan province

Time: 2017

Design: Yang zhijun

Creative description:

Chuangyi club corporate purpose: we create billions of family health and wealth dream, we advocate a happy lifestyle, healthy life philosophy.

"Creating billion" is a goal, a pursuit and a way of life.In combination with the purpose of the club, we interweave the two initial letters "C" and "Y" of chuangyi into a symbolic pattern that close to the "open symbol", symbolizing the opening of a new lifestyle and life concept.

At the same time, from the literal meaning of the brand name, we can feel the motivation and sense of goal of this enterprise very strongly, "innovation" is action, "billion" is the goal.Chuangyi people open a new chapter every day with a strong sense of action and goal, and make unremitting efforts towards the health goal of hundreds of millions of families.