英国超市购物必备品（英国多家超市现）

近日，据英国《卫报》《每日邮报》等英媒报道，由于供应问题加上产品种类减少，市场上果蔬等商品供货不足，多家连锁超市用硬纸板打印水果、蔬菜的照片，以“填满”货架，掩盖缺货现状。

Supermarkets in the UK are using cardboard cutouts of fruit, vegetables and other groceries to fill gaps on shelves because supply problems combined with a shift towards smaller product ranges mean many stores are now too big.

英国《每日邮报》称，英国的供应链问题已经打击到各种零售行业，从玩具店到加油站，还有食品超市都遇到困难。英国头部零售集团特易购、第二大连锁超市森宝利，还有知名药妆连锁店博姿都上演“商品不够图片凑”的场景，上架各种“2D”食品。

Issues in supply chains have hit many retailers, from toy shops and petrol stations to food shops. Customers at stores including Tesco, Sainsbury's and Boots poked fun at the shops with photos of fake food in the place of empty shelves.

许多英国网友也在推特上晒出这一“景象”并纷纷调侃。

有网友分享的图片显示，两张清晰可见的芦笋照片摆在超市的蔬菜货架上。网友还幽默地配文称：“太好了，英国的芦笋长到这么大了，我确信是我们气候的功劳。”

还有网友在位于英国小镇费克纳姆的特易购超市发现了“好吃的纸板萝卜”。

打印的照片就算了，英佰瑞超市空货架上的图片只“糊弄”画上了商品的轮廓，网友无奈：“英佰瑞甚至不试图把它做得逼真一点。”

据《每日邮报》介绍，由于脱欧和疫情导致英国劳动者薪资减少、劳动力短缺。卡车司机、水果采摘工、工厂食品加工等岗位招不到人。虽然一些专家乐观地预计这种情况将促进工人工资上涨，但短期内将导致一些超市货架空空如也。

Low wages and shortages of workers in part owing to Brexit and Covid has left Britain with a shortage of HGV drivers as well as fruit pickers on farms and food processing Staff at factories. Although some experts hope in the long-term this will drive up wages for British workers, the short term consequence of the shortages included bare aisles at supermarkets.

英国食品和饮料联合会主席伊恩·赖特表示，供应链问题将在英国持续，并且情况会变得更糟。

Speaking to listeners at an event organized by the Institute for Government, Ian Wright added: "The farm-to-fork supply chain is missing around half a million of the four million people that usually work in the sector. Staff shortage did not mean the UK would run out of food but said higher-margin products would be prioritized by retailers.

他在一场政府研究所组织的活动中表示，“在‘农场到餐桌’这条供应链上，行业内400万的工人已经减少了50万。员工短缺虽然并不意味着英国会‘食品荒’, 但零售商肯定将优先考虑利润率更高的商品。”

然而，也有业内人士提出，用图片代替实物其实是一种营销策略。

Bryan Roberts, a retail analyst at Shopfloor Insights, said he had only begun to see the cardboard cutouts of fresh produce in the past year, but said similar tactics had been in place elsewhere in supermarkets for some time. He said the cutouts were one of an array of tactics being used to fill space, including filling meat fridges with bottles of tomato sauce or mayonnaise, spreading packs of beer out across whole aisles, and erecting large posters or other marketing material.

英国零售业分析人士布莱恩·罗伯茨表示，虽然自己是从去年才开始看到一些超市用纸板代替生鲜食品，但其实早有超市采用过类似做法。摆上印有蔬果的纸板只是填满货架的策略之一，就像在装肉的冰箱里放上几瓶番茄酱或蛋黄酱、将一摞摞啤酒摆满过道、竖立大幅海报或其他营销手段。

这类“画饼充饥”的事件反映出的社会问题驱使政客们再次对英国政府发出提醒。

"The public will soon tire of Boris's banter if the government does not get a grip of mounting crises: price rises, tax rises, fuel shortages, labour shortages. There was nothing new in this speech, no inspiring new vision or policy," the chief executive of the Conservative thinktank Bright Blue, Ryan Shorthouse, said.

“如果政府不能控制日益严重的危机——价格上涨、税收上涨、燃料短缺、劳动力短缺，公众很快就会厌倦鲍里斯的玩笑。”英国保守派智库Bright Blue首席执行官瑞安·肖特豪斯说。

编辑：商桢 焦洁

实习生：张媛

来源：卫报 每日邮报 环球网

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